A Broker Opinion of Value (BOV) isn’t just a pricing document—it’s your strategic pitch. Whether you’re winning a listing, advising a client, or showcasing your team’s value, the BOV serves as a highly customizable, data-rich presentation that positions you as the trusted advisor.
Built directly in IntellCRE, BOVs transform your property data and branding into a polished, insight-driven package that stands out from the competition.
Here’s how to build one from scratch:
Step 1: Prep Your Property
Before you begin, make sure your account and property are ready:
Branding → In Settings → Custom Branding & Organization Info, confirm your logos, colors, and contact info are set.
Create Your Deal → Ensure the property you want to analyze is already in your pipeline.
Step 2: Start Your BOV
From your pipeline:
Click into the relevant Property.
Navigate to Marketing Materials, then click Create Brochure.
On the configuration page, select your:
Analysis for the brochure → Select the proper financial analysis to pull from.
Document Layout → Choose between a Single Page (scroll view) or Booklet (ideal for print/flipbook).
Design Style
Authors
Document Title → Set as “Broker Opinion of Value” or just "Opinion of Value"
Presented To → Personalize the BOV with a recipient’s name, company, or message.
Step 3: Configure Contents for a Strong Narrative
Tailor your BOV content to make the right case:
Reorder or exclude Brochure Contents → Drag and drop sections to match your storyline: asset overview, financials, comps, market data, etc.
Value Scenarios → Show multiple value cases (e.g., conservative, base, aggressive) to demonstrate range and justification.
Sensitivity Analysis → Highlight how small shifts in price or cap rate impact returns—ideal for justifying your recommended valuation.
Comps & Market Data → Include rent comps, sales comps, demographic data, and employer maps to reinforce pricing assumptions.
Step 4: Add Custom Sections & Pages
What sets a BOV apart from a standard OM is the ability to highlight your value proposition and why a seller should work with you:
Team Slides & Marketing Strategy
Use Append Custom Section to:Upload your branded slides (talk to our team if you need help with preparing your custom slides)
Title the section (e.g., “About Our Team”)
Add up to 5 subtitles (e.g., “Meet the Team,” “Our Locations”)
Click Add Custom Section
Enable the new section by checking it in Brochure Contents and drag the section into position within your document
Custom Pages
Use Append Custom Page to upload unbranded or branded pages. Configure:Whether to include branded headers/footers
Internal page naming for internal reference or team collaboration
Enable the page in Brochure Contents and drag and drop to place before, after, or within existing or new sections
Need help? IntellCRE’s in-house designers can help craft these custom slides for you.
Step 5: Final Touches and Export
Fonts & Styles → Customize fonts globally (in Settings) or for this specific brochure.
Create Brochure → Once configured, click Create Brochure to generate your BOV.
You’ve now created a professional, client-ready document that can be downloaded, shared as a link, or printed—all fully branded and backed by your analysis.
Why BOVs Matter
A BOV built in IntellCRE isn’t just a pricing estimate—it’s a pitch deck that sells your strategy, your insights, and your team.
Demonstrate valuation expertise
Justify pricing with clear financial logic and backed by data
Build trust with a clean, professional brand presence
Stand out in listing presentations and client meetings
Strong and timely BOVs secure more listings
Final Thoughts
In today’s competitive CRE landscape, clients expect more than a number—they want a story. With IntellCRE, your BOV becomes that story: data-backed, visually impressive, and strategically persuasive.
Create your next BOV with confidence—and win more deals.